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Content Marketing

White Papers

Establish subject-matter expertise around key industry topics.

White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Informa-developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.


  • End-to-end program management of a 2-page white paper, including topic discovery, content development, design, and production
  • Experienced subject-matter experts work closely with you during the content creation process to ensure messaging is on target
  • Can include text, images, graphs/charts, embedded links, and a sidebar with existing client content (e.g. testimonials or case history)
  • Client owns the content asset and can use it across various content marketing initiatives

Our sales team will work with you to deliver marketing solutions designed to help you reach your unique goals.